If you’re interested in digital marketing, you’ll need to be familiar with the different types of SEO to help your business get noticed online.
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Whether you want to use SEO to drive people to your website or help them find your social media pages, knowing about the different types of SEO will make it easier for you to find success as an online marketer.
In this article, we’ll go over some of the most common types of SEO and explain how they can help drive traffic to your business’s website or social media channels.
SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. There are three main types of SEO: on-page, off-page, and technical.
The first type of optimization you need to know about is on-page optimization. This involves making sure each page on your website is properly optimized for your target keywords. This includes things like making sure your titles and meta descriptions are clear and concise, as well as ensuring your website is easy to navigate.
Almost half of all website traffic comes from search engines like Google or Bing. This implies that close to 40% of online revenue comes from search traffic as well. Additionally, the top 1st result on Google gets more than 32% of keyword traffic, and the first page of search results grab as much as 91.5% of traffic.
You can now see why on-page SEO is important. Neglect it and your site could be seriously missing out on opportunities to rank for search queries specific to your business. In case you do not have an SEO strategy then your site might get pushed down search results by competitors.
Off-page optimization refers to factors outside the site’s domain that affect its ranking, such as link-building campaigns.
Things like content marketing, engaging with the audience outside your website, listing in directories, etc are all part of this SEO strategy. Implementing these tactics will help contribute to your website ranking and do not involve making any changes to your website.
Google goes through a number of factors prior to ranking a particular page/website and off-page is one among them. It is hard to rank only via content; this is where your off-page or link-building plays an important role. It is useful in telling Google what others think about your site, and that is why having backlinks from quality, relevant websites become important.
Here we are referring to the technical parameters that affect the visibility of a website in search engines. The list is long and complex, but some of the most important elements include; -Checking and optimizing your robots.txt to make sure that search engines can find your website. -Following an SEO-friendly design approach -Create and link your website to Google Search Console and specify your preferred domain. -Designing websites that load quickly and reliably on mobile devices as well as computers. -Being sure to optimize your site structure and URL structure. Making an XML Sitemap and submitting it to major search engines
Technical SEO lets search engines like Google know that you have a website of high value. This prompts search engines to rank you higher.
SEO is important for digital marketing success because it can help you reach a wider audience, improve your visibility, and increase your brand awareness. Additionally, SEO can help you improve your click-through rate, organic traffic, and conversion rate. Furthermore, SEO can help you build trust and credibility with your audience. Finally, SEO can help you rank higher in search engine results pages (SERPs), which can lead to more website visitors.
Wrap Up: In short, there’s a lot more to SEO than meets the eye. It’s important to have a solid understanding of each of these components and how they affect your business. With proper planning and strategy, you can have a thriving digital marketing campaign that allows you to grow your business beyond its expectations. It might seem like a lot to take in now, but it will help build long-term success!
This content was originally published here.