• Affordable: Digital marketing offers a number of strategies based on the goals and budget of each business. Whether you are interested in online ads or creating an organic video, you can tailor your digital marketing strategy to best fit the budget of your business.
YouTube, Snapchat, Instagram and TikTok need to have a place in your digital marketing mix. As long as it makes sense for your audience, you can engage with followers on a different level with engaging video content.
Your smartphone has a high-quality camera on it already, so get to filming! The more you put yourself out there, the more confident you’ll become at making promotional videos for your website, social media and search engines like YouTube.
With email marketing, you completely own your subscribers’ data and don’t have to rely on Google or Facebook to access it. That’s powerful stuff!
If you haven’t already, bulk up your email list. Ask shoppers to subscribe while they’re checking out their online cart or add an in-store kiosk to encourage signups. You can even offer a free giveaway to incentivize more people to subscribe.
Platforms like Mailchimp allow you to send hundreds of emails to subscribers in seconds. But instead of sending out generic email blasts, use your email service provider’s personalization and automation features to truly meet your customers where they are.
This is your chance to get to know your customers on a more personal level, so use this free digital marketing tool to build your own online community.
This happens because business owners usually design their marketing promotions on a desktop computer–but consumers receive them on a mobile device. Weird things happen when you try to translate desktop designs into mobile, and that’s why businesses need to design for mobile-first.
You don’t need to be a developer to do this, either! You can use mobile-friendly templates or mobile-optimized templates for your site.
Digital marketing has been the go-to for many businesses for years. But consumer preferences and trends change, which means you have to adjust your approach to get more bang for your buck. Try these four strategies to fine-tune your business.
This content was originally published here.
