As of October 2022, a staggering 4.74 billion people are global internet users. These ‘users’ include social media and those regularly using search engines such as Google.
One of the key findings since the pandemic shows that being online has become an integral part of our daily lives more than ever. Today we’re discussing what this means for our businesses and how to use these mediums effectively in a place where there is so much noise.
Below we’ve pulled together a handful of the digital marketing predictions and trends you need to be aware of in 2023.
Video content will continue to dominate digital marketing strategies.
There is no doubt that video continues to be a popular form of content. It’s easily understood and consumed and offers retainable information instead of text.
Did you know that over 86% of marketers have said that video content has increased website traffic? If you aren’t using video as part of your content plan, we strongly recommend you do in 2023! Tell your story, introduce your team, and show your product and service.
Our tip for 2023: Don’t be afraid to put yourself and your business out there!
Society is still pushing for more personal connections. Where customers expect a personalised experience when they engage with businesses, and expect this from online companies also. From this, we can derive that customers are becoming more accustomed to personalised experiences across all aspects of their lives and will also expect personalisation from online businesses.
Now more than ever, it’s about the experience. In 2023, businesses will need to focus on creating exclusively tailored experiences for each customer to maximise engagement and conversion rates.
Personalising can take on many forms. These include personalised email campaigns, custom video messages, product recommendations, integrating chatbots for FB messaging, using pop-ups on websites and many more. The more unique, the more attention-grabbing it will be!
Our tip for 2023: Introduce a more targeted and personalised approach to engaging customers.
Increased Privacy & Security
The past few years have seen an increased focus on privacy and security on social media platforms. This will likely continue into 2023 and beyond, especially with the recent breaches we have seen lately. Platforms are implementing measures such as two-factor authentication (2FA), encryption, data minimisation, user control over personal data, etc., to protect user data from misuse or abuse by malicious third parties.
In addition, expect more regulations from government bodies designed for social media companies. These regulations will be designated towards protecting user data even further in the future.
Our tip for 2023: Security and privacy is important! Keep up to date with privacy and security regulations through our newsletter (LINK) and our blogs (SUBSCRIBE HERE).
More Unfiltered Content
With the rise of apps such as BEREAL and TikTok currently following close behind with “TikTok Now”, it is easy to see that people are gravitating towards more raw and unfiltered content. Although, as a business – this content can sometimes be hard to produce, its value warrants investigation.
The authenticity of brands is something that has been amplified in recent years. We predict that this will continue to become even more paramount in 2023. Consumers are progressively looking for transparency from the brands they engage and spend their hard-earned dollars with. Companies should strive to make their brands as genuine as possible, thus inspiring relatability and helping certify the consumer as a legitimate brand advocate.
Our tip for 2023: Start looking at implementing unfiltered content as part of your marketing strategy. It will help create relatable and personable content that can help not only increase your brand awareness but conversion rates!
Email marketing … the most effective way to keep in contact with your customers
Some significant changes are coming to email marketing, and one of them is the open rates! With the ditching of cookies and a focus on data and privacy, this is one of the reasons you will no longer be able to measure open rates as a KPI.
The focus for 2023 will be on personalisation (as we mentioned before), and we cannot stress this enough! Did you know that 68% of emails are automatically deleted if they are not personalised? 54% unsubscribe, and 45% are categorised as spam or junk. It’s always important to make sure you are taking the extra steps to connect with your audience and customers! While email marketing aims to increase revenue and grow your database, we recommend personalised touches to help retain your database rather than adding to it!
Our tips for 2023: Get personal, don’t be afraid to try something new like a video greeting, use automation and segmentation to help you target your customers, get clear on your Call To Action and direct your customers to what you want them to do, e.g., click here! Call now!
It can be tricky to keep up to date with digital marketing trends, particularly when over 4 billion people and businesses occupy the digital space! We encourage you not to be deterred but inspired! With the right help and guidance from professionals like us with over 20 years of experience, we can point you in the right direction and get your digital campaign on point and deliver the results you desire.
To book a free Marketing Audit in 2023, please book here.
This content was originally published here.