Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we want to keep up, we need to evolve. Therefore, Google is advising all marketers that they will need to make the transition from the current iteration, Universal Analytics, to GA4
The following was previously published in an earlier edition of Marketing Insider Since the dawn of digital, multicultural marketers have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic. Then they’re dumped in the ubiquitous bucket called “total market approach.” If you are one of these marketers, let
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Digital is pervasive and it is impacting every aspect of business in the 21st century. Globally as the strategic marketing focus shifts towards consumers to enhance the brand experience, marketers are faced with the challenges of managing data, mapping the customer journey and maintaining consistent ROI attributing to business growth. ContentFlo(CF) is pleased to launch an
Being an entrepreneur takes courage. It’s a scary task that involves staking your livelihood in pursuit of building something for yourself and the people around you. There is an endless parade of tasks, from product creation or service outlines to financial decisions, team building and leadership, and getting the equipment necessary to operate. And all
Social Media Cheat Sheet Checklist White Paper, Free SEMNE Digital Marketing Association Cheat Sheet
Free Cheat Sheet to Social Media Cheat Sheet Checklist White Paper In the old days of the internet, having a website was the bare minimum for advertising a business online. Thanks to social media, that’s no longer true. This content was originally published here.
GA4 is coming. Yes, it is on its way for good to replace Universal Analytics (UA). If you do not have Google Analytics 4 (GA4) installed yet, I would recommend implementing that on your website as soon as possible. Not only will you be able to benefit from the new signals and audiences the new
Are you aware of the benefits of digital marketing for small businesses? As an entrepreneur, you must be aware that the corporate sector is rampant with competition and climbing up the ladder requires considerable time and effort. According to statistics, there were approximately 333.34 million companies worldwide in 2021 alone. By paying attention to a
Finding the best digital marketing tools can allow you to take your business to the next level. Whether you’re looking for tools for email marketing, social media, SEO, or even live events, you’ll discover tools that will help simplify your marketing efforts so that you can focus on other tasks at the same time. In
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