A website’s online presence optimizes for local search queries as part of a local SEO campaign. It means that when potential customers search for a product or service in their area, businesses work to increase their exposure in local search engine results pages (SERPs).
Building local citations, optimizing website content with location-based keywords, developing location-specific landing pages, and claiming and validating company listings on local directories are all techniques used in local SEO optimization.
A free program called Google My Business (GMB) enables companies to set up and maintain their web presence across all of Google, including Google Maps and Google Search. Businesses may use GMB to create a profile that showcases important company details like their name, address, phone number, operating hours, and website.
Businesses can also provide customers with extra information through GMB profiles, including images, videos, product descriptions, and testimonials. Potential clients can use this information to learn more about the company and decide whether to patronize it instead of rivals.
Any local SEO strategy must include Google My Business because it offers crucial details about your company, including your name, address, phone number, and operating hours. Potential clients are more likely to choose your company over rivals if this information is easily accessible. Also, if your GMB listing is optimized, you’ll have a better chance of being included in the Google Local Pack, a group of companies that appear at the top of search results when someone searches for a local business.
Ensure all the information is accurate and current to improve your GMB listing. This information includes your company’s name, address, phone number, operating hours, website URL, and business type. Provide top-notch images and videos that highlight your company as well. Using eye-catching photos and videos, your company may leave a good impression on potential clients.
A crucial component of any local SEO strategy is customer reviews. They provide your company with essential social evidence and raise your Google ranking. Your rankings in the search results may improve when customers submit favorable reviews on your Google My Business listing. Customers should be encouraged to post reviews on your GMB listing, and any feedback should address quickly. Even unfavorable evaluations can be a chance to express your dedication to providing excellent customer service and your readiness to address any issues.
Google My Business offers insightful data on how clients locate and interact with your company online. You can evaluate your local SEO strategy and adjust your GMB listing by keeping track of this information. You may check how many people view your GMB listing, go to your website, and ask for directions to your place of business. You may use this information to determine areas that need work and edit your GMB listing to boost visibility and increase website traffic.