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upGrad and MICA have launched a digital campaign showcasing a simple and powerful message: Greatness Recognizes Greatness. The brand films promote their Online Advanced Certification in Digital Marketing with a clear pitch for all marketers – an edge that helps them stand out and helps them progress in their journey as ace marketers.   upGrad…

Dear business owner, First of all, congratulations on getting this far. You’ve put in more work and commitment than most business owners out there. You’re trying to take all the right steps, avoid getting scammed, and actually make progress in your business. But when’s the last time you got to sit back and think to

How to Solve the Competition Problem in Digital Marketing Timothy Carter / 08 Jun 2022 There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other forms of online engagement

by Charles Crawford January 12, 2016 Follow @ChazCrawford The digital marketing campaigns are becoming sophisticated with each passing day. Every business, irrespective of being small or big, wants to implement the most modern and apparently the greatest marketing strategies in order to be successful. The digital marketing campaigns have turned out to be a fundamental

by Bob Hutchins Follow @Bobhutchins In its first few years, digital marketing got a little bit of a free pass. Buyers – and even a good portion of the agencies – weren’t exactly sure if efforts were working… if they were actually converting an audience into leads and leads into customers. Now, in 2016, we’ve

The purpose of this article is to serve as the definitive basic guide to, and overview of, digital marketing tools for small and medium businesses in 2015. Consider digital marketing explained! Some may be surprised to learn that the term “digital marketing” has been around since the 1990’s – many small and medium business owners

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