What is Digital Marketing? Why is it important?

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What is Digital Marketing? Why is it important?
January 6, 2023 / By Roger Safont

Digital Marketing. What is it?

Digital Marketing has become the best form of marketing today. Many people are using phones, computers, and tablets to communicate. Additionally, meetings are also virtual. That is to say, you can approach a customer and sell your product or service by just using a smartphone.

Digital Marketing Definition

Digital marketing is the use of technology to reach potential customers and build brand awareness. It includes email, social media, and website-based advertising, text and multimedia messages as a marketing channel.

Why Digital Marketing is Important

Any form of marketing can help a business thrive. However, digital marketing is becoming more critical, especially in the entertainment business. . This is because it has become very easy to access digital channels. According to DataReportal, as of January 2022, 23.35 million Kenyans are digitally connected. The report also indicates that a total of 5.07 billion people around the world use the internet today.  This is equivalent to 63.5 per cent of the world’s total population.

Digital marketing is an effective way to communicate with customers or clients. You can use social media, text messages and email to reach your target audience. There are no upfront costs involved in digital marketing. This makes it a cost-effective marketing technique for small businesses.

5 Reasons why Digital Marketing is important

Reach more people

When you post an ad online, people can see it all over the world. This makes it efficient to grow your business’s market reach. Furthermore, you will connect with a larger audience across different digital channels.

Cost efficient

Digital marketing can reach a larger audience than traditional marketing and is also much cheaper. Newspaper ads, television spots, and other conventional marketing opportunities can cost a lot of money. It may not reach your target audiences in the first place.

High conversion rates

Digital marketing allows your customers to act right away. They can click a link or save a blog post and move along the sales funnel right away, giving you more opportunities to interact with them further.

Easy Management

Digital marketing allows you to collect and analyse customer data in a way offline marketing cannot. This data is precise, specific, and actionable.

More connection with customers

Digital marketing lets you communicate with your customers in real time. It is more effective than traditional forms of marketing.

Digital marketing should be one of your company’s top priorities. Nowhere else can you acquire this level of customer interaction by staying in constant contact with customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realise your company’s growth potential.

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