Podcast: A Conversation with Dr Kyle Fagala on Digital Marketing

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Podcast: A Conversation with Dr Kyle Fagala on Digital Marketing
January 4, 2023 / By Roger Safont

Join Orthodontic Products Chief Editor Alison Werner as she talks with The Digital Orthodontist host Kyle Fagala, DDS, MDS. In addition to being a board-certified orthodontist with a two-office private practice in Tennessee, Fagala is also co-founder of Neon Canvas, a digital marketing company that has been working with orthodontic practices since 2016. 

In this episode of the Orthodontic Products Podcast, they talk about Fagala’s new children’s book, All the Best Faces Wear Braces. The book includes 14 original humorous poems that describe the different types of orthodontic patients orthodontists and their team members see. The book was not only written to educate kids about orthodontic treatment but also to serve as a marketing opportunity for orthodontic practices. As Fagala explains, the opening and closing of the book can be customized to individual practices to be a marketing and outreach tool with young patients and their parents, referring dentists, and local schools. 

The book is just one of the ways Neon Canvas is seeking to bring innovation to orthodontic marketing. In the 6 years since it started, Neon Canvas has grown from a team of 4 to 45 and now has orthodontic clients in 42 states and Canada. Fagala shares how orthodontists benefit from working with a digital marketing company founded by a practicing orthodontist. 

Also in this interview, Fagala offers advice to practices that are on the fence about hiring an outside firm to handle their digital marketing. He points out that a profitable practice is going to be one where the orthodontist is maximizing their time spent doing what they do best—which is orthodontics, not tinkering with a website, writing blogs, or doing social media posts. 

Fagala also shares his thoughts on the key marketing trends affecting orthodontists—and no surprise, Google is at the top of that list. Fagala reiterates what most orthodontists already know: Your practice website needs to rank #1, #2, or #3 in organic search results. And the key to getting there is a strong website and an investment in search engine optimization, or SEO. Fagala also shares his thoughts on where social media should fit into an orthodontist’s digital marketing plan and how mobile continues to change the marketing landscape. OP

Podcast Transcript

Alison:                          Hello, and welcome to the Orthodontic Products podcast on the MEDQOR Podcast Network. My name is Alison Werner. I’m the chief editor of Orthodontic Products. Today, I’m talking with Dr. Kyle Fagala, a board certified orthodontist with his own two-office private practice, Saddle Creek Orthodontics, in Germantown and Collierville, Tennessee. Dr. Fagala is also the co-founder of Neon Canvas, a digital marketing company that has been working with orthodontic practices since 2016. He is a frequent lecturer at the AAO and other orthodontic meetings, and is also the host of the Digital Orthodontist video series. Today, he’s joining me to talk about the new children’s book he’s written and how something like this can be a great marketing tool for orthodontic practices. Dr. Fagala, thanks for joining me today.

Dr. Kyle Fagala:             Hey, Alison, thanks for having me on. This is really exciting. I do a podcast, so it’s always fun to be a guest. In fact, it’s a lot more fun to be a guest than the host.

Alison:                          Yes.

Dr. Kyle Fagala:             I just show up.

Alison:                          Exactly, exactly.

Dr. Kyle Fagala:             So thank you.

Alison:                          No prep. You’re welcome. Well, so let’s start with the book. Tell me how you got the idea of writing this book. It’s called All the Best Faces Wear Braces, and it’s a children’s book.

Dr. Kyle Fagala:             Yeah, exactly. Well, it turns out my mom was an English teacher. She would write poems and stories and things like that. As a kid, I would write comic books, and I would build websites. I even developed a video game idea one time. So I always had this inner drive to create things or to tell stories. I did my school yearbook and newspapers, editor a few years. All that went dormant, I think, when I went through college learning biology and those sorts of things. Now, I got to do little creative things, but nothing like that I had done in high school and junior high. Then on into dental school, you have no time for those avenues.

Dr. Kyle Fagala:             So Neon Canvas was a really cool opportunity to get back into that scratching of my creative itch as it were. I’m just blessed, as the company has grown, to be involved with so many creative people. Orthodontics is a creative endeavor in its own way and doing marketing is a creative endeavor and so on. We’ve done music videos and other fun things, but never anything like a book. I wanted to write a book. To me, a children’s book is just way more cool because it combines just so many different types of art and creativity.

Dr. Kyle Fagala:             Anyway, the short version of it, that was a long version, is that there’s a guy named Charles Marshall. He ran Signature Advertising, which is a really foundational creative agency in the Memphis, Tennessee, area. They have clients like FedEx and TruGreen, these enormous companies that they support. We acquired that company a few years back. With that came all these creative fruits that we’re able to use and utilize. So Charles and I are the ones that collaborated on this book. He had done something similar for a group of hotels.

Dr. Kyle Fagala:             Again, this is the long version, but it’s coming up on this is that a children’s book is not just something you say, “Ah, let’s spend a weekend and let’s finish this.” It actually took about a year of coming up with ideas and brainstorming how we can make a book about orthodontics that is new and unique, and then also coming up with this idea of how can we take all this effort and not just make it something that works for Saddle Creek Orthodontics for me, but for dozens and dozens of orthodontists all across the nation. Even we’ve got someone in Canada wanting to do it. We’ve got someone in Spain wanting to do it. So it’s a really cool and unique thing.

Dr. Kyle Fagala:             What we ended up with is, thanks to Charles’ incredible creative brain, we’ve written 14 original poems that are meant to be humorous, that are meant to be about the things that we, as orthodontists and orthodontic team members, deal with every day, which is a wide array of different types of patients. Of course, we kind of lean into the absurdity of those patients, but there’s some truth behind each one of the poems. Then the opening and the closing can be customized to whoever’s practice opts into this, and so custom caricature, custom value props. So it really makes it feel like you, as the orthodontist and as the orthodontic practice, have written this book yourself. You’re presenting it in that way, and I don’t think that’s dishonest to say. So that is three minutes on this book.

Alison:                          That was a good explanation. Well, so how would an orthodontist use this in their practice? They get it. They customize it to themselves. How are they using it?

Dr. Kyle Fagala:             If there’s been any problem that we’ve run into in this, it’s all been great, the response has been extremely positive, it’s that question: “I like the idea, but how will I use it?” So I think it is a new and different thing for a lot of orthodontists. Whereas in the broader marketing world, someone like FedEx, they would understand how they would use this. But for orthodontists, I think it’s pretty obvious. We want to work with schools more and more. This is a great inroad into meeting with a librarian or meeting with the PTA head, donating books to certain grades strategically to get into that door. That book then goes home. The thing about a book that’s unique is that it never gets thrown away. Whereas a direct mailer or a billboard or really any other marketing piece that’s tangible, it will be thrown away. It will be undone at some point. A book will never be thrown away. People always keep that. Then ideally, it’s something that the kids want to come back to and read over and over and over. So I think schools is number one.

Dr. Kyle Fagala:             Number two is you think about all your referring dentists. Let’s say you have 50 offices in your region that you refer to. Each one of those offices has at minimum three or four people who have children of that age. So it’s a really great opportunity to drop by, to gift the books to the dental hygienist or assistant or dentist, and then they read that with their kids.

Dr. Kyle Fagala:             I think after that, it’s just obviously inside your practice, it sets you up for a lot of authority to be the orthodontist in your region that has done a children’s book. Obviously, we have not only patients who are of age to read this book that come in, but younger siblings of those patients. So we have different book stands all around the office, and we’ll be doing a book signing to promote it. It’s just a really neat and unique thing. I will tell you, it sure beats spending a year writing and developing it yourself.

Alison:                          Oh, that’s great.

Dr. Kyle Fagala:             So those are kind of the main ways.

Alison:                          Well, we profiled you back in 2017 in those early days of Neon Canvas. How has the company evolved in the last few years? You mentioned you acquired the company that’s helped you put this book together.

Dr. Kyle Fagala:             Signature. I guess I would say conservatively, I don’t think it could be much different than it was then. At that time when you profiled us, it was four of us. It was the CEO, Alex Rasmussen, and myself, and then two team members, our designer and then our Swiss Army knife at the time working out of what’s probably 180 square feet, basically a glorified closet next to Saddle Creek Orthodontics. We now occupy pretty much the entire 24th floor of the Clark Tower in East Memphis, which is the tallest building-

Alison:                          Wow.

Dr. Kyle Fagala:             … in East Memphis for what that’s worth, and we have upwards of 45 different employees. We have orthodontic clients in 43 states and in Canada. I love saying, “and Canada.” It’s amazing where the company’s gone. It has certainly outpaced the growth of my orthodontic practice, which I’m also proud of, but it’s just been really amazing to be able to find something that was obviously needed in the market, to be able to grow it and build on it and make it better every day and every year. I could not be more proud of where it’s at right now. Just the fact that we’re able to help orthodontic specialists grow their practice, tell their stories, connect with more and more patients, and do more good things in their community is a really cool opportunity. It was the dream that Alex and I had six and a half years ago.

Alison:                          That dream, you took that and you’re working specifically with orthodontist and you yourself are an orthodontist. What does that mindset bring to a client coming to you? An orthodontic practice, what more do they get out of working with an orthodontics-led marketing firm?

Dr. Kyle Fagala:             That’s a great question. We are the only digital marketing agency in orthodontics with an orthodontist who works day after day in that company. I’m not trying to pat my own back, as it were, because I think really the quality of the company comes down to the team more than it comes down to me. But at every little moment that there is input needed from an orthodontist’s perspective, which is unique and is valuable, they’re able to come to me. So I’m sort of on the outside looking in at all times in case they need me.

Dr. Kyle Fagala:             But then I’ve also taken on more of a mantle of special projects. I’ve hired an associate recently in my orthodontic practice so I can focus more time in Neon Canvas because we both felt like that was needed and that would be helpful. So I’m really leaning into trying to add unique things to the company, like this children’s book. I don’t think that’s something that anyone else could have done. I think only Neon Canvas could produce something like that. So I think basically you’re going to get the best company possible in the digital marketing arena. I think that extends just beyond orthodontics, but as an orthodontist, you not only get an incredibly creative team, but you also get the only company with an orthodontist that understands your unique needs and desires and wants. You’ve also had a company that has grown business in 43 different states in all different types of demographic areas and small practices and large practices and multi-group practices. So it’s a really cool opportunity for people that want to grow their practice.

Alison:                          Well, what would you say to those practices who are on the fence about hiring an outside firm to take on their marketing? Because a lot of practices try to do it in-house and task a staff member with it. What would you say to them that a firm like yours brings to the table?

Dr. Kyle Fagala:             Well, I think every practice is different and unique, and not every practice needs to work with us. I am the sort of person that, since I had built websites in the past and since I had done social media for bands that I had been in, I felt very confident doing it myself until I couldn’t. There was a point where I had the time to tinker with all this sort of stuff. Ostensibly, you could find success doing that at a certain scale.

Dr. Kyle Fagala:             The problem is is that if you are going to do what you do best, which is orthodontics, which is meeting patients, reviewing their case, offering them treatment and then giving them braces or aligners, that’s where you will be more profitable. It’s not going to be in tinkering with your website or in writing blogs or doing social media posts. It just is not the best use of your unique skill set, as good as you may be at it and as much as you may understand it. If you want to do that, I will sit and talk to you about how it can be done. It’s not that the ideas or the techniques or the strategies are really all that esoteric or all that special. There are some details, and there’s a lot of skill that goes into doing it well. But at the end of the day, I can tell you the roadmap to success.

Dr. Kyle Fagala:             The point is is that you will not have the time to do that as effectively as a company can do that for you. So go ahead and hire that person into your practice. They might have two or three of the necessary skills, whereas our team has 12 or 13 or 14. So it sort of becomes this John Henry fable. John Henry, as effective as he was at smashing stones with a sledge chamber, he was not going to beat the Industrial Revolution. That is sort of how I would equate it.

Dr. Kyle Fagala:             If you want to grow, we have packages for people who have small practices. If you’re producing a million dollars a year, that would be considered a small practice. We have Neon Now, which is a quicker way to get up and running. It’s a semi-custom website. You can kind of piecemeal together the aspects of marketing that are comfortable for you and that fit your budget. We can do that and support you, and we can grow you at an ROI that you’ll be thrilled with. Then if you have six different practice locations, four and a half doctors, and you’re producing 17 million, we have almost like an enterprise level package.

Dr. Kyle Fagala:             That has not happened overnight. That’s something that we’ve had to figure out and test the market and see what works for us as a team. But as we have grown, we’ve been able to do things like that and be of service to all the different variety. When we started, it was just like, “It’s $4,500 a month. This is what we’re offering, and it’s completely white glove service. It’s only for those practices that could sustain us.” But we’ve learned as we’ve gone that we can actually serve all orthodontic clients.

Dr. Kyle Fagala:             So I would just invite people, that if you’re on the fence about it, is to reach out. The best thing you can do is to do a free consultation. Just like with orthodontics, how do you know that braces are right for you? Well, I think just about everybody could benefit from a better bite, a better smile, but you’ve got to come in and see for yourself. So what we do is we uniquely look at everyone’s region that they’re in, and then we give them an audit of how they look online and what we could do to help them and how we could grow their business. That’s completely free. It’s completely custom. It looks like about an hour or so of your time to do a consultation. Just go to neoncanvas.com to learn more about that.

Alison:                          Well, when you’re meeting with those clients initially, is there a common thread of where orthodontic practices are falling short, where they’re not taking advantage? Is there something that they have in common that they’re not taking advantage of on the marketing front?

Dr. Kyle Fagala:             It depends. I think it’s a combination of things. We get a lot of people who are coming to us that have plateaued, I guess. They want to grow a little bit more, but they have exhausted all their traditional marketing avenues. Maybe dentists are still referring to them, but it’s not growing, or maybe it is shrinking. So we see some of that. Some of it is they have a website that’s eight years old, and they know they need to redo it.

Dr. Kyle Fagala:             Certainly, Neon Canvas is more than just a website design company. We’re about creating business strategically for clients. It sort of runs the gamut of all things. Then some people come to us completely green. Like, we’ve had some real success in areas like Alabama and Mississippi and these more rural areas where you kind of just hung a shingle and gone to work and it’s done pretty well. But those are markets where we can come in and grow people at really an astounding rate because they’ve just done nothing.

Dr. Kyle Fagala:             What I would say is that there is no exception to the rule that every practice has something they’re not doing as well as they could be doing. Maybe they once were, but it’s just hard to keep all the plates spinning. So we are a company that can not only get all your plates spinning again at high velocity, but also add some other plates to get spinning for you.

Alison:                          What are the marketing trends that have your attention right now?

Dr. Kyle Fagala:             That’s a good question. I think the base foundational marketing trends, the tried-and-true things are pretty much the same. That is is that Google is the boardwalk of the Monopoly world. You have to be on there. You have to be owning that number one, number two, number three slot. Still, most people look to the organic search results to decide where they want to go. When people want to enter into commerce, they go to Google most of the time. That means your website has to be strong. You have to have invested in search engine optimization. That, I think, will always be the case unless Google decides to say, “No, we’re not going to feed to websites anymore. We’re just going to feed to my business areas,” which I don’t think will happen. After that, it’s Google Ads. They’re the second best way to generate traffic onto your website and to bring them into your practice.

Dr. Kyle Fagala:             Those things are boring. That’s what it’s always been like. As I see other companies try to find a new niche or come in with some other strategy, it’s typically in the social media world. So as orthodontists, I think the one danger that I see is people ignoring those foundational tried-and-true avenues that we know work, and it’s almost boring to the degree that which they do work, but that’s where you should pay your mind. But they’ll still say, “Well, you need to be doing Facebook ad strategies with chatbots and these other things to generate this business.” It’s, to me, sort of shortsighted. So I think that’s one trend that I’ve noticed is, it seems like every year, year and a half, there’s a new company that really hits orthodontics hard with lots of targeted Facebook ads selling this get-rich-quick scheme. I don’t mean to sound too critical, but I’ve seen it now with three or four different companies. That’s fine. It’s just, you are investing in something very short term. That’s almost like renting property instead of owning property. We both know between those two which is going to work out better long term.

Dr. Kyle Fagala:             Outside of that, I think the other trends that I see from marketing are it’s an increasingly digital and mobile landscape. I think that’s been the case for four or five or six years. But everything has to be designed now with mobile in mind first. Then, of course, we have things like TikTok that are a big deal now. I think increasingly it’s become that social media, to really keep up with it and to do it really, really well, it takes so much time and effort. So I really only see a handful of people doing TikTok well to the level that I think it needs to be done. Because it’s one thing to do a photo well and to write a caption well, and we can help with those things, but to do TikTok, to do a humorous, ideally, video well, it takes a ton of time. Someone like Grant Collins or The Dentist or some of these other ones, they do this well. But I think for most people, it might be that it takes more effort and time than it actually is worth.

Dr. Kyle Fagala:             At the end of the day, if this stuff is fun and you enjoy it, then do it. If you don’t enjoy it and it is not producing money for you or new patients for you, then don’t do it. I used to feel like I was cutting edge on social media and had the right to speak on those things as an expert. I think on some level I do, but I have opted out of TikTok. I don’t see the return in it, and it would not bring me joy. So I’m out on that.

Alison:                          Probably a good choice. Well, given TikTok, Instagram, and all those things, who is an orthodontist audience with those things? Is it the parent, or is it the teen? Who are they marketing to?

Dr. Kyle Fagala:             That’s a good question. It depends on the platform. I think each platform has its archetypal user. I think TikTok certainly is going to skew to the tweens and the teens. In that sense, if you get really big on TikTok, are you really big in your region, or are you really big nationally? If you’re big nationally, how does that really help you? So I think there’s a law of diminishing returns on some of that as you become more popular as it actually pertains putting braces on patients.

Dr. Kyle Fagala:             I think certainly, let’s use Grant Collins as an extreme example. His success nationally has made him more successful in his area domestically, I was going to say, locally. But that’s a one-in-a-million kind of a thing. Otherwise, I think you can have some inroads and have some success locally if you’re hyper-local about your focus, but I think it’s going to be somewhat limited. Because I think at the end of the day, how many people really want to see that content with regularity on a platform that’s built to really focus in on the niche that they find interesting? If they’re really into gaming, they want to see those sorts of things. If they’re really into anime, they really want to see those sorts of things or what have you.

Dr. Kyle Fagala:             So Instagram, who are the buyers, who are the people that we’re actually selling to? To me, it’s the moms. They are on Instagram. They are on Facebook. They are inside Facebook groups made up of communities and neighborhoods. That’s really where I want to be present. Certainly with time, moms might be increasingly on TikTok, but as it stands right now, I think that’s more limited. Yes, maybe I sound like an old man here screaming at clouds, but I still feel pretty strongly that Instagram is the number one with parents aged 30 to 40 with two and a half kids and a minivan and not necessarily TikTok. If you could do it all, great.

Dr. Kyle Fagala:             It reminds me of when Snapchat first came out and it was like, “Oh, we got to figure out how to use this. We’re going to make a custom filter, and we’re going to geofence, and we’re going to do all this kind of stuff.” Then when you look back on, it’s like, how many patients actually started because of Snapchat efforts? That is different. That’s not the same thing. TikTok is really a little bit more like Vine as it were. I think we are flirting with the new girl and asking her to the dance when I think Instagram and Facebook are still the bread and butter in the same way that we’re trying to flirt with new ways of doing advertising digitally when just put some more money into Google, and you will make more money.

Alison:                          Well, with your six years now with Neon Canvas and growing that, how has digital marketing changed and what excites you about where it is today?

Dr. Kyle Fagala:             That’s a great question. I’ll be very honest. Again, I start to sound like a old fuddy-duddy or something. As much as it has changed, it has mostly stayed the same. Every six to 12 months Google comes out with some new version of their algorithm. They’ll tell enough to know if you’re paying attention in terms of what they’re after. Thank goodness we have experts on our team that can decipher those things and make changes based on what they tell us. But the same is still true. It’s like if you’re at a dinner party and you are friends with X, Y, and Z that all had these big businesses and people know that, they look to you as important as it were.

Dr. Kyle Fagala:             If your website is like that, if it’s doing all the right things, it’s connected via hyperlinks with other big things and you’re ranking high for all these different keywords, you’re going to rank towards the top. At the end of the day, six years later, we’re just looking for strategies to get people to rank higher on more keywords every month. It’s sort of like a war of attrition as opposed to trying to develop some new atomic bomb to win the battle.

Dr. Kyle Fagala:             There are different ways that we have become more optimal at that, and we have lots of plans for how to continue to innovate and to create products that support our clients better. But at the end of the day, it is the least sexy thing ever. It is. You need to have the best website with the greatest horsepower in your market, and you need to put the most effort into search engine optimization initially and in an ongoing sense such that Google sees your website as the best in market on every imaginable keyword topic. In that way, whenever anyone searches looking for orthodontics and looking to spend money to straighten their smile, they will at least look at your website. Then the hope is you tell a compelling enough story such that they select you at least for a consult. Then at that point, hey, you got to do the work. You’ve got to do the consult. You’ve got to close that business. And that’s a whole nother conversation.

Alison:                          Yeah, exactly. Well, looking to the fall, what does Neon Canvas have coming up with the different fall regional shows for orthodontics?

Dr. Kyle Fagala:             I got to be honest, as a digital marketing agency, it’s funny, it’s the exact opposite of orthodontics. Orthodontics is where it is so busy and you can’t wait for the summer to be over. Digital marketing, especially as a company that works mostly with orthodontists, it’s the exact opposite as you might imagine. July is the slowest month. It’s so slow, our leads channel, it’s like, is it broken? We’ll test it July 20th: Is this thing still on? Then it has started to pick up. So we are very excited about the fall and excited to meet with new orthodontists and begin to support new practices.

Dr. Kyle Fagala:             We’re going to be very busy. I think between here and May we have like 30 meetings we’re signed up because we don’t just do orthodontics. We go to oral surgery meetings, aesthetics, plastic surgery meetings, things like that, but mostly orthodontics. We will be at… I think the first one is OrthoPreneurs in Austin in September. That’s Glenn Krieger’s meeting. That’s always an incredible meeting. We’re very excited about that. I’m speaking at that meeting. I’ll probably record a podcast or two on there, and then also be playing with Relapse. We’re playing on Friday night of that event. We are extremely excited to play for that audience. October is the Mother of Pearls Conference, which is Chris Teeters and Brian Anderson’s group, the Orthodontic Pearls Facebook group that they have. That’s in Scottsdale, Arizona, at the Talking Stick Resort. Neon Canvas actually does the marketing for that event, so I could tell you everything you’d ever want to know about that. I’m speaking at that. I’m doing another Relapse concert.

Alison:                          Wow.

Dr. Kyle Fagala:             So you’re starting to see a trend develop. I’m also organizing a staff breakout session. We’re doing four individual sessions for four different groups inside the practice for TCs, for admin, for clinical, and for marketing. So we’ll have individual breakout content. I don’t think anything like that has really been done at these big meetings, and I’m very excited to do that. I think teams will get a ton out of it. Then lastly, the Invisalign Summit in November, Relapse will be playing there. We’re also at the SAO. I think we’re at NESO. There’s a lot more-

Alison:                          You’re everywhere.

Dr. Kyle Fagala:             … but those are kind of the highlights. It’s a busy fall.

Alison:                          It will be. Well, one last question. What has you excited about the future of orthodontics?

Dr. Kyle Fagala:             Oh, that’s a good question. Man, I could give a long answer. I think I’m going to just stay in theme with what I said about digital marketing. I think as much as things change, so many things are going to stay the same. I still think that orthodontics is, I’ll say one of, I personally think it’s the best, but I’ll just say, I think it’s the best profession that there is. I think it’s such a unique opportunity to help people in a very direct and tangible way to be able to interface and interact with the most wide array of people types imaginable. I think that is really what I love is young and old, black and white, from every possible background, from every possible suburb and portion of Memphis. For me, I get to have connection and relationship with all those different type of people. To me, life’s greatest blessing is being able to pour into people in that way by giving them something that they all want. What an amazing opportunity. It’s busy, and it’s stressful, and it’s hard on my neck and my back, but, man, I wouldn’t want to be doing anything else.

Dr. Kyle Fagala:             As our profession shifts towards a portion of it being a corporate model and all these things that will sort of change our profession and maybe orthodontists become a little more competitive with each other than it has been in the past and little things change, I still think that the bread and butter, as it were, of orthodontics will remain the same, which is we’re uniquely blessed to do a job that I really thoroughly enjoy and that I get better at every day. For me, again, going back to my childhood, having a mom who was an English teacher, a dad who was a botanist, I get to combine this love of art and storytelling in the marketing side with science. And I love those two aspects. I will be happy in 10 years regardless of what has changed and what is different, and I will still be supporting orthodontists to do the same.

Alison:                          Great. Well, Dr. Fagala, thank you so much for joining me today. This has been a lot of great information. If our listeners want to learn more about the book or Neon Canvas, what’s the best way to do that?

Dr. Kyle Fagala:             Yeah, for sure. I would first recommend you join the Digital Orthodontics Facebook group. It’s a free group where I share other information, share helpful information and tips, and it’s a community where you can ask those sorts of questions. It’s open to team members. It’s open to orthodontists. That is going to be the Digital Orthodontics on Facebook. If you’re wanting to learn more actually about the book or how Neon Canvas can help you, neoncanvas.com or specifically to the book, neoncanvas.com/book, B-O-O-K.

Alison:                          Keep it [inaudible 00:27:41].

Dr. Kyle Fagala:             Or you can just message me on Facebook. I’m the only Kyle Fagala in the world, I think.

Alison:                          There you go. Well, thank you so much. To our listeners, thank you for joining us and be sure to subscribe to the MEDQOR Podcast Network. To keep up with the latest Orthodontic Products podcast and to keep up with the latest industry news, visit orthodonticproductsonline.com. Until next time, take care.

This content was originally published here.

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