Another year has come and gone and in the digital marketing world, this is the time when companies start reviewing their marketing successes and failures over the past year and planning for the next.
Google Business Profiles, formerly Google My Business, has risen to be one of the top digital marketing tools available to business owners everywhere.
With its focus on local marketing, GBP allows business owners to verify their companies and fill out their profiles, then optimize them to appear on Google Maps during local searches.
A powerful free asset for any business owner, digital marketers are using GBP more and more as the value of this tool in helping businesses gain more local customers is becoming evident.
Going hand-in-hand with Google Business, digital marketing services are also seeing extensive value in collecting online reviews and testimonials.
Reputation-building online reviews have become one of the most powerful drivers of sales across the entire marketing world as consumers seek the opinions of other consumers, not necessarily the company trying to sell to them.
Collecting reviews and engaging with customers should become an essential habit for every organization seeking business success.
Voice search has been on the rise for the past few years, becoming more prominent along with mobile search in general, as more people search and shop while on the go.
Now, digital marketing trends suggest that search using uploaded or snapped photos is also becoming more popular as consumers find it to be fast and convenient.
Collectively, businesses must make sure their mobile searchability includes not just standard typed search but these other popular options as well.
Data collection is essential for planning effective digital marketing services, as it helps businesses to design their campaigns around specific, targeted groups.
Gathering that data using forms is becoming more important than ever, considering the complexity of today’s search engines and the importance of adhering to privacy laws.
With opt-in forms, businesses can collect the data necessary to pool their leads into groups and work them through their marketing funnel using valid user-provided information.
Analytics play a critical role in the work that digital marketers do to assess the effectiveness of their various marketing campaigns and adjust them to increase marketing success.
In 2023, Google’s current analytics platform is being retired, with Google Analytics 4 taking its place.
GA4 is said to be a more powerful analytics suite that brings with it more tools and the ability to integrate with more Google elements, all without any charge.
Though the basis of digital marketing remains the same year in and year out, there are always new techniques emerging to notice and review.
Digital marketers should expect 2023 to be the year of the online review and Google Business while also paying attention to things like more capable mobile search and data collection.
Business owners looking to implement these new effective digital marketing services in their online strategies should reach out to a professional marketing company today!
This content was originally published here.