Consumer Financial Digital Marketing In The CFPB’s Crosshairs – Law360

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Consumer Financial Digital Marketing In The CFPB's Crosshairs - Law360
January 15, 2023 / By Roger Safont

The Consumer Financial Protection Bureau’s recent rule holding digital marketing providers liable for unfair, deceptive or abusive practices in advertising financial products signals a coordinated effort with the Federal Trade Commission to rein in practices in the sector, and will have far-reaching implications for firms not previously under the CFPB’s purview, say attorneys at Venable.

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